Scent of Ecuadorian

England's 2nd round opponents Ecuador went that crucial step further in the marketing blitz accompanying all teams to the World Cup - they packed three official perfumes in their travel bags.

Officially sanctioned by the Ecuadorian Football Federation, the perfumes are on the shelves for all Ecuadorian scent fans, so that they pong nice and that.

Not that the PR campaign stopped there – for every great perfume needs a great name, and this triple-header of perfume has got a corker: Dribbling.

Yes, that's not a dodgy translation. You can almost hear that marketing room in action: "Perfume. Football. Tackling, scoring, diving...Dribbling!"

The trio of scents will all come under the 'Dribbling' umbrella, so, get ready to dab Dribbling Training, Dribbling 9 and Dribbling Celebration under your ears.

For a team not initially rated too highly for this summer's feast of footie, Ecuador seem to be making some claims about their ball skills.

Dribbling Training (it doesn't get more exciting than that) is apparently a 'young and dynamic' odour.

Dribbling 9 is 'significant' and Dribbling Celebration evokes an aroma of sweaty disbelief that they've managed to score a goal against Group A rivals Germany. Or, it might be 'an intense smell, ideal for after work'. You decide.

So, the Dribbling brand – like the smell of a changing room with some Lynx sprayed around? Whatever the results on the pitch, we know Ecuador have been smelling pretty damn sharp.

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